TD Bank Retail Card Services Partnership Marketing Manager - Remote in New York, New York
Retail Card Services Partnership Marketing Manager - Remote
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US .
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com .
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TD Bank's Credit Cards and Unsecured Lending organization offers consumer credit in three areas: TD-branded credit cards and personal loans; retail sales financing programs through TD Retail Card Services; and co-branded and private label card partnerships. Our credit cards are distributed through our East Coast retail store network and nationally through hundreds of partnership programs with retailers and other third-party organizations.
Manages and/or influences development and implementation of Customer Acquisition marketing initiatives/programs for US Merchants, Dealers, and/or Co-brand Partners using multiple channels including direct mail, in-store collateral, email, and online marketing
Interacts directly with Partners through presentations, recommendations, negotiations and regular meetings
Ensures TD and Partner marketing complies with applicable regulations
Evaluates effectiveness of marketing programs and creates strategies to improve future initiatives
Works closely with Account Managers (and other internal groups such as Finance, Operations, Credit, Risk) to develop comprehensive marketing plans for each merchant, dealer and/or co-branded partner
Evaluates effectiveness of projects after implementation
Compiles and analyzes feedback from various internal areas and outside vendors, develops recommendations, as appropriate, and incorporates changes into future marketing plans
Coordinates development and implementation of Public Relations Strategy for assigned Partners
Manages external vendors (creative agencies, print and production vendors, etc.)
Provides Senior Management with regular updates on marketing campaign performance
Manages promotional marketing budget for each assigned Partner to ensure proper utilization and optimization
Manages cross-business unit projects, as appropriate. Mentors/supervises less seasoned team members
Contributes to development of overall division goals, establishes and implements department goals, strategies, programs, policies and procedures in support of division objectives, including budget
Successfully completes all required online training. Utilizes and follows Compliance/Risk/AML/Legal control programs
Consults with all Risk functions in the development and documentation of policies, procedures and controls for all department processes
Ensures effective compliance with all job-relevant State and Federal regulations, including, but not limited to TD Bank Employee policies, procedures, CRA EEO/AA, as well as all job-relevant Risk Management and Corporate standards
Ensures TD Bank maintains successful audits and exams within all areas
Ensures that own work, as well as work of any Employees supervised, is in compliance with applicable laws, regulations and guidelines as detailed in policies located on Company intranet; Policies include but are not limited to: Fair Lending, Know Your Customer, Bank Secrecy Act and other applicable anti-money-laundering policies
- Must be eligible for employment under regulatory standards applicable to the position.
standard office hours
The RCS Partnership Marketing Manager is responsible for managing marketing initiatives and projects for a defined set of US Merchants, Dealers, and/or Co-brand Partners. This will include the development and implementation of marketing strategies and marketing creative, negotiation with Partners and Vendors, and ensuring compliance with regulatory guidelines.
• Own and manage relationships with set of Partners across a variety of industries such as furniture, lawn and garden, home gym, jewelry, among others
• Develop marketing strategies and execute marketing campaigns that weave the financing message throughout the user experience and customer lifecycle
• Responsible for managing competing partner priorities
• Facilitate partner meetings, set agendas and track progress of projects from ideation through execution
• Align with internal stakeholders to initiate and field questions around marketing programs
• Ensure partner adherence to marketing guidelines across a variety of communication channels
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Delaware, New Jersey, New York
Mount Laurel, New York, Ramsey, Wilmington
Bachelor's Degree or equivalent experience
7+ years related experience required
Extensive knowledge of financial services marketing practices and techniques, ideally in credit cards
Excellent relationship management skills, including the ability to interact with a wide variety of external (Partners and Vendors) and internal entities
Excellent communication skills, both verbal and written
Ability to analyze data and turn it into recommendations for future marketing strategies
Proven organizational skills
Vendor management experience required
Proven ability to manage projects while working well within a team environment
Works independently with little or no daily supervision required
Supervisory experience preferred
PC skills, with good general knowledge of related technology systems
Occasional travel required
• Self-starter who is proactive and can remain motivated working in a primarily remote environment
• Previous marketing experience in furniture, home gym, lawn and garden, and/or jewelry a plus
• Relationship management experience a plus
• Detail oriented, deadline driven, entrepreneurial drive, values team spirit
1 Vanderbilt Avenue Corporate, 1313 North Market Street, 535 East Crescent Avenue, Mount Laurel - 12000 Horizon Way
TD Bank AMCB
Job Category - Primary:
Marketing Customer Experience, Strategy & Insights
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.