TD Bank Senior Brand Governance Marketing Manager (US) in Mount Laurel, New Jersey
Senior Brand Governance Marketing Manager (US)
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US .
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com .
Auto req ID:
The Senior Brand Governance Marketing Manager leads the development and execution of Brand governance, strategic agency management and Brand leadership team governance consistent with TD’s marketing standards and strategies, and in support of business results, customer engagement and experience.
Education & Experience:
Undergraduate degree required
10+ years relevant experience
Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, functional areas supported, and banking industry
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to work collaboratively and effectively across multiple functional areas of Marketing to develop, lead and continuously improve Brand governance
Ability to direct and prioritize strategic direction and prioritization for agency roster, including Agency of Record as well as specialized agency engagements (may reach or exceed as much as 12 agencies at a time).
Skill in providing governance across the Centers of Excellence (COE) Marketing model.
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Ability to forecast initiatives and demand in order to develop annual strategic plan
Skill in managing budgets, P&L and resource allocation
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
Skill in talent development and performance management
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
- Must be eligible for employment under regulatory standards applicable to the position.
Depth & Scope:
Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
Provides substantial agency and leadership team relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities
Develops and influences Brand governance framework that includes tools, resources, processes and educational opportunities under which the Marketing organization operates
Oversees and leads a large and/or highly complex/diverse marketing function of significant scope, while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
Manages and oversees the overall discipline (process, cadence, prioritization) and strategy for the respective areas while aligning to the enterprise best practices
Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and identifying operational efficiencies and opportunities with other business management/enterprise areas
Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals etc.)
Sets operational team direction and collaborates with others to execute on common goals
Focuses on longer-range planning for functional area (e.g. 12 months or greater) and strives to develop and maintain a consolidated view of broader team's key initiatives for the purpose of elevating to marketing leadership for planning and prioritization of people and budget allocation
Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
New Jersey, New York
Mount Laurel, New York
1 Vanderbilt Avenue Corporate, Mount Laurel - 12000 Horizon Way
TD Bank AMCB
Job Category - Primary:
Marketing Customer Experience, Strategy & Insights
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.