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TD Bank Associate Manager, Channel Activation Specialist SEM & Paid Social in Mount Laurel, New Jersey

315048BR

Job Title:

Associate Manager, Channel Activation Specialist SEM & Paid Social

TD Description:

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US .

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com .

Auto req ID:

315048BR

Department Overview:

As part of TD's US Marketing teams, the Digital Marketing & Performance Media group is responsible for leading our digital marketing transformation with specialists who support digital strategy and activation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. As a part of the broader Digital Marketing Strategy group the broader primary goal is to enable best-practices in each channel (owned and paid), define the leading practices and beat benchmarks ultimately improving performance and driving ROI in each marketing channel for our business and channel partners

Country:

United States

Job Requirements:

  • Must be eligible for employment under regulatory standards applicable to the position.

Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas

Integrates the broader organizational context into advice and solutions within own area

Understands the industry, competition and the factors that differentiate the organization

Applies best practices to implement process, product or service improvements

Acts as a subject matter expert within their own area of specialty or as a resource for others

Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs

Contributes to setting standards within area of expertise

Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders

Uses advanced methods to contribute to new solutions and recommend standards against which others will operate

Impacts a range of functional programs and operations across own and related teams

Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels

Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels

Works independently as the senior technical lead and guides others within area of expertise

Identifies and leads problem resolution for complex issues at all levels

Hours:

standard

Job Description:

Reporting to the Group Manager, of Digital Performance Marketing, the Associate Manager, SEM & Paid Social Media, will be responsible for driving marketing ROI for assigned Lines of Business and managing paid social media budgets and/or SEM budgets. The Associate Manager's objective is to leverage social media & SEM channels to drive competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Inclusiveness:

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Province/State:

New Jersey, New York

City:

Mount Laurel, New York City

Qualifications:

Undergraduate degree and/or relevant professional certifications, designations, or equivalent required

5+ years relevant experience

Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets

Knowledge of current and emerging competitor and market trends

Knowledge of risk management environment, standards and regulations

Ability to manage a budget and work within the constraints of that budget

Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives

Ability to exercise sound judgement in making decisions

Ability to communicate effectively in both oral and written form

Ability to work collaboratively and build relationships

Skill in using computer applications including MS Office

Ability to analyze, organize and prioritize work while meeting multiple deadlines

Ability to work successfully as a member of a team and independently

Ability to handle confidential information with discretion

Preferred Qualifications:

SEM:

•Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion

•Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.

•Produce & manage keyword research, technical, content and SEM audits - analysis and optimization recommendations

•Lead engagement with agencies, vendors and key internal partners to deliver best-in-class SEM strategies and programs

•Provide SEM training to internal teams and key stakeholders as needed

Paid Social:

•Leverage social media expertise and current best practices to manage the planning and execution of social media strategy for assigned Lines of Business.

•Contributes insights on performance and reporting of results for all paid social media marketing programs, relative to YoY and forecast.

•Provide Paid Social training to internal teams and key stakeholders as needed

Work Location:

444 Madison Avenue, Mount Laurel - 12000 Horizon Way

Business Line:

TD Bank AMCB

Job Category - Primary:

Marketing

Job Category(s):

Marketing

**Province/State (Primary):

New Jersey

ProvState 2:

New York

City (Primary):

Mount Laurel

City(s) 2:

New York City

Job Family:

Digital Social Content Marketing

Time Type:

Full Time

Employment Type:

Regular

Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.

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